Blog


Notice to the Public


Posted By on Feb 23, 2020 in Blog

NOTICE TO THE PUBLIC: Be it known to all that our corporation, Big Ideas Social Media Inc., is no longer leasing the Makati location from Cavalli Business Center as of December 31, 2019. Our new business address and office shall be: 19-I, S. Guzman Street San Juan City, Metro Manila Philippines 1500. We are also no longer connected or in contract with Cavalli Business Center. Thank...

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Expanding into the Outsourcing Business in the Philippines Last year, I was lucky enough to sell the rights to my online e-commerce business abubot.ph. Abubot took about 5 years of my time and I did not regret any minute of it. For one, it taught me valuable lessons in business, in e-commerce and added a LOT of skills to my digital marketing repertoire. Around 2 years ago, I dabbled into Business Process Outsourcing (BPO) when opportunity presented itself. Like e-commerce, I started with zero knowledge but, thanks to Google, the Internet, Youtube and close friends and colleagues in the BPO and Customer Service industry, I was able to slowly learn and acquire new skills to push this aspect of Big Ideas into the mainstream. It’s not huge at the moment but we’re taking baby steps and (hopefully) putting things in the right direction and perspective. Right now, our group has 3 clients from California, USA in various industries and the team is working to fulfill various vacancies for our clients. There have been tough calls and a lot of lessons learned from experience. Here are some notes and tips that, from experience, I can share: Don’t expect to have agents or freelancers for the long term: Freelancing does have its perks and disadvantages at the same time. But “greener pastures” will often attract your talents. The key to retention is trying to find the right person and incentivicing them enough so they remain loyal. Money and compensation are just part of it, making them realize that they have real value is the challenge. Your biggest assets are your team, not your clients. If you take care of your guys, they will take care of your clients. Have rock-solid contracts and contingencies: Freelancing is a different beast than “regular employment”. I had to consult lawyers and friends from the HR industry to make sure that our contracts, clauses and stipulations are all strong and solid. The rough parts would be the “benefits” accrued to employees are often not given to freelancers. Though some clients will be more generous than others, look for the middle “sweet spots”, so to speak. Break the monotony of “Work From Home”: The myth is that ‘work from home’ is manna from heaven is false. The lack of face-to-face and socialization can take a toll not only on the business leaders but also on the team itself. Make sure you meet IRL at least once every month or so. Trust me, it will work wonders for the team! Take advantage of technology and tools: There are a lot of tools and apps that will make your...

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Big Ideas Christmas Party 2019


Posted By on Dec 24, 2019 in Blog

With our ever-growing team, we had our first, annual Christmas party with the BPO guys last December 15, 2019. Present during this party were Isah Costelo, team leader; Marichu Bartolo, accountant for Drip Club, and BPO teams Lala Militar, Erika Duldulao and Prosper Del Mundo. We had potluck, exchange gifts and basically just spent the entire day with face-to-face chats and catching up, something that we don’t normally do since everyone is working from home. Here are some photos from the party: To everyone who came, thanks so much! Am sure we’re going to have an even bigger team as we grow our business to serve more clients in 2020 and beyond. Merry Christmas and a Happy New Year to all,   Mon M...

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Hey folks! Our good friends from Kuyi Mobile has just launched their newest game, Barber Hero. Following the successful footsteps of Streetfood Tycoon, Barber Hero continues the theme of the genre. In the game, you try to build & manage your own barber shop. You will then be able to service a lot of cool characters who will come to your shop for haircuts, hairstyle changes, shampoos and such. Barber Hero is an awesome little game that offers a lot of replay value and tons of cute, fast fun! Barber Hero is now available for iOS or Android and you can download and play it for FREE! Get it now HERE.  ...

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EIB Rehabilitation: A Case Study

EIB Rehabilitation: A Case Study


Posted By on Oct 21, 2014 in Blog, Featured

Last year, we did a Digital Marketing campaign for the Export Industry Bank. I was contacted by my High School batchmates from La Salle Green Hills 87 – who were connected to the legal team that also serviced the closed bank. The goal was to contact enough depositors to pursue a Rehabilitation Plan so that a new entity can bid for the bank and absorb its liabilities. It was a tall order and a challenge that me and the team accepted. The Rehab Plan consisted of the following steps: Getting former depositors to join the coalition and sign the SPA. Conversion of the uninsured deposits to equity. Finding an investor and getting the nod from the BSP and the PDIC. Execution of the plan (coming together). When Big Ideas was awarded the campaign, we decided to use Facebook and Twitter as the two main mediums. Part of the challenge was trying to develop “funnels” or criterion to target prospects. These included a lot of trial-and-error and experimentation until we got the right mix. We had to ask ourselves: What was the typical depositor like? Where do they geographically converge? What were their behaviors? Once we had those on our notes, we had to use specific filters in the social media tools to track them down. These required a lot of optimizations in terms of Google Search/Display and Facebook Targeted Advertising. Also, part of it was to encourage engagement in the official Social Media Channels of our client so that we can reach out to more people to get them to sign up for the cause. The campaign ran for 3 months and didn’t have a huge budget to begin with. We had to make do with what we had. Team Big Ideas, always ready to accept a challenge, performed beyond expectations with the following results: +2,700% growth in Facebook Fans since the awarding of the project 400,000++ unique impressions and awareness Content Management which increased engagement to +30% week-on-week growth A higher-than-industry average of 1.43% CTR Now, we’re glad to say that out of the 4-step plan above, we’ve gone through the 3 steps and Union Bank is currently close to helping out the depositors as per this news article by the PDI. Union Bank of the Philippines expects to complete within this month its due diligence audit on defunct Export and Industry Bank (EIB), for which it had submitted a proposal to come in as a “white knight.” Speaking to reporters late Monday during the launch of a P5-billion offering of debt notes qualifying as tier 2 or supplementary capital, Union Bank president Victor Valdepeñas said the bank was...

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BIR Ad Enrages Doctors and Netizens

BIR Ad Enrages Doctors and Netizens


Posted By on Mar 3, 2014 in Blog

A recent newspaper ad (above) placed by the BIR depicting a school teacher being “burdened” by a doctor has incited the rage of the local Internet scene. The ad, which supposedly depicts teacher as honest taxpayers and doctors and dishonest and tax evaders, leaves a bad taste in the mouth. Whoever commissioned, designed, proposed and approved of this ad shouldn’t be dared to be called a marketing or communications professional. In my honest opinion, it is UNFAIR AND UNJUST to stereo-type any profession as being dishonest. IT IS SIMPLY IMMORAL AND WRONG. I guess the BIR and the government should take a second look at the advertising agencies they commission or hire. In light of this, the Philippine Medical Association (PMA) have declared their disgust over the print ad “The medical profession will never be a burden to this country. Doctors were trained and duty bound to render a very noble service to our beloved countrymen. This involves protecting their health and saving their very lives.” What are your thoughts on this? Comment below =...

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